The RealReal

Weird is forever.

Fashion is a channel of ultimate self-expression. Yet Gen Z buy dupes to fit in, not stand out. For secondhand luxury cosignment The RealReal, combatting the evergrowing, uninspired dupe culture is about elevating authenticity to vogue status. And what’s the most authentic way to stand out? Being weird.

Copywriter: Claudia Caballero | Art Director: Rossanna Valdez | CD: Danae Nuñez | Organization: The Workshop | Special Creds: Mary Buzbee and Lauren Meadows