Weird is forever.

Fashion is a channel of ultimate self-expression. Yet Gen Z buys dupes to fit in, not stand out. For secondhand luxury consignment The RealReal, combatting the ever-growing and uninspired dupe culture is about elevating authenticity to vogue status.

What’s the most authentic way to stand out? Being weird.

Copy: Claudia Caballero | Art: Rossanna Valdez | Organization: The Workshop | Special Creds: Mary Buzbee and Lauren Meadows

Disclaimer: The following work serves as spec work and was not shown to any representatives of the client’s organization.